Nanda Duro Windania 1401154551 Tugas Perilaku Konsumen 30/03/17

Measurement Scale for Self-Concepts, person concepts and product conceptsproduct samsung s6 edge
1. rugged _ _ _ _ _ _ _ delicate = 3
2. excitable _ _ _ _ _ _ _ calm = 5
3. uncomfortable _ _ _ _ _ _ _ comfortable = 5
4. dominating _ _ _ _ _ _ _ submissive = 5
5. thrifty _ _ _ _ _ _ _ indulgent = 6
6. pleasant _ _ _ _ _ _ _ unplease3nt =
7. contemporary _ _ _ _ _ _ _ noncontemporary = 5
8. organized _ _ _ _ _ _ _ unorganized = 6
9. rational _ _ _ _ _ _ _ emotional = 7
10. youthful _ _ _ _ _ _ _ mature = 4
11. formal _ _ _ _ _ _ _ informal = 4
12. orthodox _ _ _ _ _ _ _ liberal = 5
13. complex _ _ _ _ _ _ _ simple = 6
14. colorless _ _ _ _ _ _ _ colorful = 6
15. modest _ _ _ _ _ _ _vain =3

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