Nurlatifah_1401152579_MB-39-05_TugasPerilakuKonsumen

Measurment Scale for Self-Concept, Person Concept and Product Concept.
Product: Emina Powder

1.Rugged 4 Delicate
2. Excitable 3 Calm
3. Uncomfortable 7 Comfortable
4. Dominating 3 Submissive
5. Thrifty 8 Indulgent
6. Pleasant 2 Unpleasant
7. Contemporary 4 Noncontemporary
8. Organized 4 Unorganized
9. Rational 4 Emotional
10. Youthful 2 Mature
11. Formal 6 Informal
12. Orthodox 6 Liberal
13. Complex 7 Simple
14.Colorless 7 Colorful
15.Modest 5 Vain

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