Measurement Scale for Self-Consepts,Person Concept and Product Concepts
- Rugged 7 delicate
- Exitable 5 Calm
- Uncomfortable 6 Comfortable
- Dominating 6 Submassive
5.Thrifty 4 Indulgent - Pleasent 3 Unpleasant
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Contemporary 4 Noncontemporary
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Organized 7 Unorganized
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Rational 6 Emotional
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Youthful 5 Mature
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Formal 6 Informal
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Orthodox 4 Liberal
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Complex 3 Simple
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Colorless 7 Colorful
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Modest 2 Vain