Muhammad Hanif Arroisy

1401150033

MB-39-05

Meansurment scale for self-concept, person concept and product conpept

Product : Levi’s Jeans

1. Rugged _ _ _ 4 _ _ _ Delicate

2. Excitable _ 2 _ _ _ _ _ Calm

3. Uncomfortable _ _ _ _ 5 _ _ Comportable

4. Dominating _ _ 3 _ _ _ _ Submissive

5. Thrifty _ _ _ _ 5 _ _ Indulgent

6. Pleasant _ _ _ _ _ 6 _ Unpleasant

7. Comtemporary _ _ 3 _ _ _ _ Noncomtemporary

8. Organized _ _ _ 4 _ _ _ Unorganized

9. Rational 1 _ _ _ _ _ _ Emotional

10.Youthful _ _ _ _ _ 6 _ Mature

11.Formal _ _ _ 4 _ _ _ Informal

12.Orthodox _ _ _ _ _ 6 _ Liberal

13.Complex _ 2 _ _ _ _ _ Simple

14.Colorless _ _ _ _ 5 _ _ Colorful

15.Modest _ _ _ _ _ _ 7 Vain