Skala pengukuran konsep produk :
- Rugged – – – – – 6 – Delicate
- excitable – – 3 – – – – calm
- uncomfortable – – – – – – 7 comfortable
- dominating – 2 – – – – – submissive
- thrifty – – – – 5 – – indulgent
- pleasant 1 – – – – – -unpleasant
- contemporary 1 – – – – – – noncontemporary
- organized 1- – – – – – unorganized
- rational – – – – 5 – – emotional
- youthful – – – – – 6 – mature
- formal – – – 4 – – – informal
- orthodox – – – – – 6 – liberal
- complex – – 3 – – – – simple
- colorless – – – 4 – – – colorfull
- modest – 2 – – – – – vain
Nama : Muhammad Izzuddin Karimi
NIM : 1401154257
Kelas : MB-39-05