Tugas Perilaku Konsumen 30/3/2017

Skala pengukuran konsep produk :

  1. Rugged – – – – – 6 – Delicate
  2. excitable – – 3 – – – – calm
  3. uncomfortable – – – – – – 7 comfortable
  4. dominating – 2 – – – – – submissive
  5. thrifty – – – – 5 – – indulgent
  6. pleasant 1 – – – – – -unpleasant
  7. contemporary 1 – – – – – – noncontemporary
  8. organized 1- – – – – – unorganized
  9. rational – – – – 5 – – emotional
  10. youthful – – – – – 6 – mature
  11. formal – – – 4 – – – informal
  12. orthodox – – – – – 6 – liberal
  13. complex – – 3 – – – – simple
  14. colorless – – – 4 – – – colorfull
  15. modest – 2 – – – – – vain

Nama : Muhammad Izzuddin Karimi
NIM : 1401154257
Kelas : MB-39-05

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