Muhammad Hanif Arroisy
1401150033
MB-39-05
Meansurment scale for self-concept, person concept and product conpept
Product : Levi’s Jeans
- Rugged _ _ _ 4 _ _ _ Delicate
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Excitable _ 2 _ _ _ _ _ Calm
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Uncomfortable _ _ _ _ 5 _ _ Comportable
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Dominating _ _ 3 _ _ _ _ Submissive
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Thrifty _ _ _ _ 5 _ _ Indulgent
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Pleasant _ _ _ _ _ 6 _ Unpleasant
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Comtemporary _ _ 3 _ _ _ _ Noncomtemporary
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Organized _ _ _ 4 _ _ _ Unorganized
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Rational 1 _ _ _ _ _ _ Emotional
10.Youthful _ _ _ _ _ 6 _ Mature
11.Formal _ _ _ 4 _ _ _ Informal
12.Orthodox _ _ _ _ _ 6 _ Liberal
13.Complex _ 2 _ _ _ _ _ Simple
14.Colorless _ _ _ _ 5 _ _ Colorful
15.Modest _ _ _ _ _ _ 7 Vain