Nurvi Apriana Yusuf

MB 39-05

1401154215

Measurement Scale for Self-Concepts, Person-Concepts and Product Concepts

Produk : iPhone 5s

1. Rugged _ _ _ _ _ 6 _ Delicate

2. Excitable _ _ _ 4 _ _ _ Calm

3. Uncomfortable _ _ _ _ _ _ 7 Comfortable

4. Dominating _ _ _ _ 5 _ _ Submissive

5. Thrifty _ _ _ _ _ 6 _ Indulgent

6. Pleasant _ 2 _ _ _ _ _ Unpleasant

7. Contemporary _ _ _ 4 _ _ _ Noncontempory

8. Organized _ 2 _ _ _ _ _ Unorganized

9. Rational _ 2 _ _ _ _ _ Emotional

10. Youthful _ _ _ 4 _ _ _ Mature

11. Formal _ _ _ _ _ 6 _ Informal

12. Orthodox _ _ _ _ _ 6 Liberal

13. Complex _ _ _ _ _ _ _7 Simple

14. Colorless _ _ _ _ _ _ 7 Colorful

15. Modest _ 2_ ­_ _ _ _ Vain

Jadi Kesimpulannya dalam penggunakan iPhone 5s ini saya merasa bahwa iPhone 5s adalah produk yang nyaman digunakan dan simple serta mudah digunakan.